The basics of Optimization
Many online sellers get disappointed with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:
Tip 1-Don’t be too fast to change domain names. Google has an aging delay for any new domain-it can require a year for your keywords to start showing in the searches.
Tip 2-Optimize your website for your target audience, not the search engines. Always think about what impression your website gives your users-you’ll create a better website the engines will like.
Tip 3-Do Keyword Research extensively. Everything else revolves around the keyword phrases you select, therefore it’s critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words people are searching for and recommend words you can use.
Tip 4-Design and categorize your website architecture and navigation according to your keyword research. Jill Whalen, founder of http://www.highrankings.com, states, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific ones.” If feasible, use keyword phrases as your navigation words.
Tip 5-Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they fully grasp how to rank it.
* Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.
* Do not design your website in Flash-there is nothing for the crawlers to read. If they cannot interpret the information, they cannot classify your website.
* Ensure your copy is HTML, not a graphic of a text. It might appear like copy. But if you have a text graphic, all the crawlers will see is a blank page.
Tip 6-Label your internal text links and clickable image ALT attributes as descriptively as you possibly can. Within the text links in your site, make use of the phrase that describes the web page you are clicking to. For image links, make sure those phrases are included in the image’s code.
Tip 7-Write compelling copy for key pages of your website according to your chosen keyword phrases. Choose a couple of keyword phrases that apply to the particular page you’re writing and work those phrases into the copy.
Tip 8-Incorporate your keyword phrases into each page’s unique title tag. Title tags are granted substantial weight with search engines. The title tag is the information that shows up in the search engine results so it is crucial that it be attractive, not only crammed with keywords.
Tip 9-Make certain your website is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make certain people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or tremendous variety.
Tip 10-Do not be hitched to a single keyword or phrase. Optimize for all of the relevant phrases. Says Whalen, “If you can rank highly for a good portion of them, they are going to add up to a lot more than just that one keyword phrase that you think is the good big money one.”
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