Article marketing is the writing of articles that are pertinent to the topic of the web site that you wish to advertise. It works because the writer is allowed to add two URL’s to the articles, usually at the end, which will allow the reader to click through for further information.
Therefore, if you desired to advertise a web site on cookery, you might write a sequence of articles on styles of cooking or using various kitchen gadgets.
If you post these articles to a general article database, you can assume a pretty low click through rate (CTR), but if you posted it to a cookery blog, you could look forward to a higher CTR.
The good thing is that everyone who clicks through will know what they are prone to see on your site, so they are focused visitors and focused visitors are more prone to become customers.
The articles that you submit to webmasters of blogs and article databases normally want to approve them for length and content, but if you are honest, that is rarely a problem Another advantage of article marketing is that these webmasters never shunt your article off their web site when new arrive.
They may place them into archives, but the archives are still readable and scannable by Google and this is an important advantage too.
You see, Google ranks web sites on their popularity and one of the techniques it uses to judge popularity is how many links there are on the Internet referring back to it. They are called backlinks. People found this out and tried to work around it (and still do) by swapping backlinks.
However, Google rates one-way backlinks higher than mutual links. An article on a blog gives you two one-way backlinks until the blog goes under. If you pick where you post judiciously, this might never happen.
Google also checks to see if the host of your link is relevant to your site, so it is worth posting to sites that are relevant to yours and Google awards extra merit if the site having your link is an authority site, that is, a top site on that subject.
If you post an article to an article database and a leading authority site or newsletter on that subject picks it up and prints it, you will get loads of bonus points from Google, shoot up in the ranking, get loads of visitors and more clients.
The moral is to write good, relevant articles and submit them where they can be found. By this I mean, use the biggest article databases, because that is where the top people go to look for articles if they are stuck and also post your article to blogs that are relevant to the topic of your article, which should be relevant to the theme of your website, which should be relevant to what you are trying to sell.
I recently had one of my articles picked up. I had 3,450 plus visitors to my web site within two hours and 256 of them became customers. If only it could be achieved every day. The thing is, it can, if you get the approach right. Stay on target.
Owen Jones, the writer of this piece writes on many subjects, but is currently involved with Marketing Your Website. If you would like to know more or check out some great deals, please go to our website at The Best Sales And Marketing Strategy.