High Street Headache

January 27, 2010

Reasons Why Non Woven Bags Are Effective Corporate Gifts

Filed under: Business — Tags: , , , , , , , , , — Cathy Sung @ 9:04 am

In this period of environmental awareness and an increasing need to find eco-friendly options, non woven bags have become a trend with the consumers. They are made of spun bond propylene and are completely degradable, without leaving any trace of a harmful pollutant. Materials that go into producing these bags are skin friendly and non-allergic. All these good characteristics make a non woven bag ideal for giving a corporate gift in.

A non woven bag with a promotional message can work wonders for an organization. With their portable size and comfortable design, these bags are a woman’s ideal companion for going shopping or carrying out everyday jobs. These bags are great utility and promotional items, and hence are welcome by those who are presented corporate gifts.

The printing of non woven bags is not expensive either, which makes them even more suitable. It is easy to locate a printer in your area to get non woven bag printing done.

The technique of production and printing of paper bags has also evolved immensely, and some beautiful designs are out there in the market. Also, the company logo and the tag-line should always stand out of the background both distinctly and aesthetically on these non woven bags for them to be effective as marketing mediums. The design must be catchy and the colors must be tasteful. Size and sturdiness of the bag and its fold-ability are also some factors to consider.

So far these bags have been most often used as promotional items by big companies. However, now even smaller businesses will be encouraged to make use of these bags as new manufacturing and printing technology ensures lower prices. This is a good marketing scheme that will drive sales and grow your business without costing a fortune.

Learn how Corporate Gifts can raise your marketing today. Visit us to have some essential Corporate Giftideas.

Process Of Screen Printing

Filed under: Business — Tags: , , , , , , , , , , — Raymond Sung @ 8:40 am

Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‘mesh’ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated.

The silk screen printing also known as serigraphs is a multiple printing technique that involves the use of stencils in order to transfer the design. The paint is applied on the silk screen and affects the areas that are not blocked by the stencil. Many colors can be applied by using several stencils in a single print. The serigraphs was developed as a commercial medium and is still used by modern artists. The silk screen has been replaced with a polyester material that is widely available and is also cheap as compared with silk material.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.

In the United States, the screen printing was popularized by artist Andy Warhol, he screen printed actress Marilyn Monroe in’62. A rotary machine was patented by Michael Vasilantone in’60 to print logos and team information on bowling garments but shortly, started printing on t-shirts. It was soon licensed by many manufactures for screen printing of garments making the rotary garment printing machine as a popular device for screen printing. In the United States, screen printing on garments account for almost half of the screen printing activity.

The screen printing business flourished and became a profitable industry. It was adopted by the artists to express and they used it to duplicate their works and they have been using it before ’00s. Currently, it is popular both in the commercial printing and fine arts industry. It is commonly used print images on the T-shirts, CDs, DVDs, hats, glass, ceramics, polyethylene, paper, polypropylene, wood and metals.

Currently, graphic screen printing is used in creation of mass or large batch production graphics such as posters or display stands. The screen printing is more suitable for printing on non-porous surfaces like ceramics and metals, curved surfaces like bottles and cups and also for short print runs.

The Corporate give different types of gift items to their employees every year to their employees or clients in recognition of their work. There are many different gift items available that can be used as corporate gifts like screen printed mugs, t-shirts, folders, ties, and many more. The Corporate gifts are usually given during the time of holidays in order to reward their employees. There are different corporate gifts available online also from where you can select the best option that suits your requirement. Screen printed t-shirts are also the preferred one and these are usually given when corporate is hosting an event be it a conference or a sports meet or carnival of the corporate.

Learn how Corporate Gifts can raise your marketing today. See us to have some essential Corporate Giftideas.

January 20, 2010

Use The Power Of Giving To Market Your Business

Filed under: Business — Tags: , , , , , , , , , — Don Wong @ 8:09 am

While individual gift-giving to near and dear ones is an age old practice, few people are aware of the culture of offering corporate gifts. Corporate gifts are quite different from gifts to near and dear ones as they are a gesture of thankfulness given to workers or clientele.

These gifts are expensive things and they usually do not have any contribution in promoting the offerings of the organization, which means that they do not bear any reference to the company. However, companies often conduct marketing through distribution of merchandise like pens, mouse pads, dongles, and other gifts to the workforce and potential customers.

The gifts to be given by the company should be selected according to the needs and desires of the person for whom it is being purchased for. For important customers, exotic and costly objects are the norm, while standardised corporate gifts should be given to members of a particular team of employees.

The effect of the corporate gift on the rapport with a customer or an employee depends on how valuable the person believes the gift to be. Before giving a corporate gift, you should consult with your legal department regarding any restrictions that may have been imposed by law on this act.

It is important to prepare for corporate gift-giving in advance by allocating a budget, estimating the number of gifts to buy, and hunting for volume discounts with retailers. This is clearly more important in case of gifts to staff, especially if yours is a large-sized business. You should procure the correct number of gifts so that no employee whom you plan to thank is left out.

Giving away corporate gifts to employees and clients aids in strengthening the professional association, and it is a good business practice to follow. However, always make sure that it is allowed by law, and of course, by your financial position.

Learn how Corporate Gifts can enhance your marketing now. See us to get some important Corporate Giftideas.

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