High Street Headache

December 10, 2010

Illuminate Your Little Stockman’s Bedroom With Good Western Comforters

Filed under: Shopping — Tags: , , , , , , , , , , , , , , — Dorothea Frankson @ 8:07 am

When it comes to redecorating the room of your son who is growing up, it may seem hard for you to know where to start. The theme that you choose has to grow with your child and you should ensure that the space is comfortable, warm, and inviting space for the occupant and for his guests. Kids duvets with their unique designs can go a long way in helping you to transform a baby boy’s nursery into a great space fit for a growing and confident young boy.

Finding a quality Themed set that effectively underlines and boosts the image you and your child love most needn’t be very expensive if you do a bit of old-fashioned shopping around. You and your son can choose the image together, first make a list of all the possibilities that come to mind, allowing him to participate in this exercise can be great fun and gives him the opportunity to correlate his space, let your imaginations go wild and then afterwards narrow down your ideas to the one you both love the best.

Boys quilt bedding offers tons of different and exciting styles. If you search online, you shouldn’t have a problem finding the perfect theme very quickly. You must make sure the set and fabric you choose will work with your family’s style and budget. Don’t jump to buy the first set. You can purchase sets that require particular care or are dry-clean only, but is that an investment you wish to make?

You’ll be very glad to learn that most of the manufacturers of bed linen ensembles fully recognize busy parents’ desire for high-quality, attractive items that are both machine washable and machine dry-able with no ill effects. The vast majority of themed sets include extremely durable high-thread cotton sheets that get softer after every wash, and beautifully appliqued quilts made out of fabrics that are strong enough to withstand frequent washing and the usual wear and tear to which your little one is sure to subject it.

Since long it has been observed that cowboy and western themes have been a hit amongst little boys after which they concentrate fully on the adventures of boyhood. Your little man’s interest can change from week to week, but don’t worry – when he moves from dinosaurs to cowboys there are plenty of inexpensive options for transforming his cave into a corral using a few sets of exciting Cowboy quilts.

Online collections of cowboy prints and western themes are being sold at reasonable prices. They generally come in cotton bandana fabrics or soft micro suede with easy to wash options. After the nighttime rituals have been completed, your toddler cowboy can be tucked into his bed that’s cozily made with a gorgeous western themed bedding ensemble.

Dorothea is a writer and researcher on parenting and family issues. She also works part-time as a freelance writer for a baby products company, Kudlee, Inc..

January 27, 2010

The Top Secrets About Giving

Filed under: Education — Tags: , , , , , , , , , — Masami Sato @ 8:49 am

Here is the secret to get what one wants. It is just giving. The reasons for it are based on the well-known philosophical dictum “Which comes first, the chicken or the egg?” The egg, and the chicken that is born out of it, create the circle of life, and form the basis for a profound comparison for attaining and giving what one wants: the circle of joy. This brilliant concept is analyzed in the clear voice and lucid prose of Masami Sato, the author of the book named ONE.

As human beings, most of us have yearnings for different kinds of things. And of course, the fundamental principles of economics tell us that while needs are unlimited, resources are not. This makes us think that the more resources we have, the more yearnings we would be able to satisfy. As such we tend to safeguard our resources. We would then feel that giving away these resources or splitting it between many would lessen the portion that can be used to get what we desire. This is the conventional win-lose strategy that is being played out.

Could it be true, then?

What if the answer was “no”? What if it actually contradicts the secret of getting more? What if the secret to get more is simple – by giving more?

You can get something simply by giving. Just like you can have eggs by breeding chickens. Just like that. Natural. Automatic. And it’s an absolutely joyful experience.

First, let us start with a small comparison to explain things.

Chicken and Egg – The Cycle of Life

Philosophers have made this query ever since time dawned, “Which comes first, the chicken or the egg?”

The answer to this endless discussion is simple: It actually doesn’t matter because both chickens and eggs are here now. But if we want to have more great outcomes, we can choose to start somewhere.

Giving and Receiving: the Cycle of Joy

What happens, if we pose a different question? “Which comes first, giving or receiving?”

Again, if we want to have greater results, we can choose to start somewhere. Giving something to others is surely so much easier than trying to get it first!

What happens if we are trying to get it first?

If we hope to have something, surely we would try to acquire it. And once we get it, we would cling on to it. This is surely natural – it makes sense rationally.

But the actual upshot of ‘striving to get’ is often not profusion and actual long-term recompense.

For example, hoping to see others happy is not at all about deriving joy from them, or manipulating them to become happy. It is about how much happiness we can give them and thereby share with them. Full stop.

So where do we start to get what we want?

By starting from the reverse end – by giving generously!

When we give first before we actually fully have what we really want – what we dream of – we send a very powerful message to ourselves that says, “there is enough, and more will come”. It allows us to experience the joy today – the joy of giving.

All we need to do is give out the love in ample measures to others. It just returns to us. Giving love is the only way to be fully loved. When we acknowledge the greatness of others’ achievements, and their great qualities, again, that recognition comes back to us. They recognize us, because we are ready to recognize them.

In the same manner, if we want to have plenty in our life materially, financially, and mentally, we have to share in full measure with others, what we want.

Some are ready to give more physical things like time. Others opt to give what they can spare financially, like money. Those who give more (time, money, compassion, love, thoughts) have these things in abundance because it is the surplus. And surplus is the natural law of life.

Just keep in mind the rule of the game

Important rule: never give anything expecting a return.

When we have the expectation that giving should create ‘getting’ something back, we get upset when we don’t see the result coming back immediately to us. We may even hold unpleasant feelings towards the recipient of our gift. And clearly, holding a negative feeling for someone is not a pleasant or kind thing to do! So we can feel the real joy of giving when we’re doing something for others knowing that we’re simply doing it for ourselves-we’re doing it for our own joy!

Losing to win, giving to receive

It may initially feel like we are losing out. Yet at some level we know that getting without giving is not a sustainable life model. And we’ve known that from the very beginning. That’s why tithing has been such a natural part of the lives of many successful people. And they didn’t always do it publicly so it wasn’t done to gain a better reputation. It was just because that was the way it was.

Take a look around. ‘Simpler’ living things do it naturally. The bumblebees pollinate the flowers as they receive the honey so more flowers bloom in abundance. Naturally. That’s the game. They do not do it for conscience or justice. That is why they create such sustainability without even trying.

Giving is just a part of who we are, the same as having; nothing more or less. No complications, no strings attached; just letting go.

The real secret of getting more can be summarised in two steps: Give first, and do not expect anything in return.

When we let go and give wholeheartedly, what we need will be given to us. Automatically.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Step aside old BOGO and meet the new BOGO

Filed under: Education — Tags: , , , , , , — David Anttony @ 8:49 am

Definitions of some English words can change quite rapidly these days. In the recent past the meaning of words was often very fixed. Today the meaning can change in the blink of an eye. With faster and newer ways to exchange ideas such as Twitter and with wider and more culturally, socially and educationally dissimilar groups connecting together – words are put back on the anvil of evolution and changed into something new and more reflective of current life.

There is a growing global movement where consumers are asking businesses to take care of the things that they care about. The request is mainly tacit and despite it being an ironic request it non-the-less signals that we are in a time of change. Consumers these days want their ‘goodies’ but they don’t want the environment to be destroyed in the creation of their ‘goodies’. They want cheap products but they do not want workers to suffer to create those cheap products.

There does not seem to be an answer to this conundrum and yet one does exist. It exists in the recoining or reforging of a single word. This word is a simple one – GET. Today, new movements of people who want to get but give at the same time are reforging it. It is being transformed into the word GIVE.

Every day automated email notices arrive in my inbox from Google Alerts for two keywords – BOGO and B1G1. I see all the new places these words are turning up on the Internet. Little by little these two words are gaining a their new meaning as more and more people take up the Buy One Give One cause.

The B1G1 and BOGO acronyms both stand for Buy One GET One free. You buy one and you get given an extra one for free.

Look up BOGO on Wikipedia.com (there isn’t a definition yet for B1G1) and you will discover these definitions for BOGO:

* An acronym in the retail industry that stands for Buy One Get One. For example, you could say “Buy 1 DVD, Get 1 FREE!

* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.

* Bogo, Cebu, a city in central Philippines.

* An alternate name for the Bilen ethnic group of Ethiopia or their language, Blin.

* Norway, a village in Norway.

* The mascot of the ITESM CEM.

* BogoMips, an unscientific measurement of CPU speed

* Bogosort, an ineffective sorting algorithm

BOGO lights

There is an organisation in the USA called SunLight Solar founded by a gentleman called Mark Bent. He has created a special torch that not only is an amazing and robust solar-powered light; his company also gives a free torch to a family in need in developing nations for each one purchased. If you look on their website you will learn about their “BOGOlight”.

“The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.” – BOGOlight.com

Mark Bent turned the acronym upside down when he started to use the word as part of his product name. For him now and the thousands who buy his lights, BOGO now means Buy One GIVE One. Each person gets to give a light every time they buy one for themselves. So now with each sale, people who do not have the luxury of electricity can harness the power of the sun to support their lives.

There are many other well known and many less well know businesses doing Buy One Give One giving, or transaction-based giving as its becoming known. Some of the famous companies are OLPC – One-Laptop-Per-Child and TOM’S Shoes. Some of the less well-known ones (in the US at least) are based in Oceania and the UK – Earthstar Publishing, Maple Muesli, Blinds Couture, Figure 8 Body Chains, Sunsplash Homes, Honestly Women magazine and Thavibu Gallery based in Thailand are just a small handful of these special businesses that are leading the Buy One Give One movement.

Many Buy One Give One businesses are uniting under the common banner of Buy1GIVE1 run by a social enterprise based in Singapore. Buy1GIVE1 is the home of transaction-based giving. Any business based anywhere in the world can now start doing Buy One Give One giving with ease. It is becoming like a ‘CSR plug-in’ allowing a business to instantly start giving from each and every product or service sale, starting from just one cent. And it is no longer about giving an equivalent product to someone else; instead it is about contributing to a project that resonates with a company’s activities. So for example a restaurant can feed a child, a TV manufacturer can give a cataract blind person the gift of sight (Get Vision-Give Vision), a magazine publisher can plant a tree for every subscription and a builder can build a low-cost family home for those in need (Buy1BUILD1) – the list is endless.

Something special is happening these days as more and more people are switching onto giving and ‘citizen brands’ as a part of their everyday experience. The 2008 Edelman Goodpurpose global study of consumer attitudes reveal that almost seven in 10 (68%) consumers would choose to remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. This very same study highlighted some other major things as well like:

* 54% would promote a brand and its products if there was a good cause behind it.

* 52% of consumers globally are more likely to tell others of a brand when it supports a good charity cause over one that doesn’t.

* And going even further globally, consumers are voicing a strong desire for marketers to connect their brands to social causes or action. Forty-two percent say that if two products or services are of the same quality and price, commitment to a social purpose trumps factors like design, innovation and brand loyalty when choosing one product brand over another.

Turning Getting into Giving

In the minds of consumers, Buy One GIVE One is sure to replace Buy One GET One as the global giving movement led by Buy1GIVE1 ripples out. Certainly with the large consumer demand shown for products from companies like BOGOlights, TOMS Shoes and One Laptop Per Child (OLPC), this tide will continue to spread.

I did a Google search on the 25 topmost key words connected with the keyword BOGO as an experiment to see what would show up. The results were interesting so I have displayed them below. You may notice that right now the word Give doesn’t show up. It will be interested to do this test again in twelve months time to see what changes. Consumers are now driving change and yes they want to receive free gifts (traditional B1G1/BOGO) but equally they also want to give to others or see others being given to.

Here are the search results:

Free, photography, blogging, discount, networking, African, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, gift, sharing, shopping, pics, join, prose

Transactional or transaction based giving

Unlike traditional charity giving, Buy One Give One giving is transactional in that every time you buy something, you give something. In the case of SunNight Solar they happen to give a physical light for every light sold. However, in most cases, Buy1GIVE1 associated businesses give in a different way. At Buy1GIVE1, giving can start from just USD 1c contribution per sale and go up to thousands of dollars in the case of Buy1BUILD1. At 1cent almost every business in the world can afford to give from each sale especially when they know 100% contributed goes to the cause.

The amount of money that is contributed isn’t the focus with Buy1GIVE1 transaction based giving. The focus instead is on the story and sharing the simple joy of giving. After all, if you think that 1c isn’t a lot to give and would not make much of a difference think again.

From its origins in Ethiopia, where the main coffee production is still from wild coffee tree forests, coffee consumption has spread throughout the world. Today Brazil is still by far the largest producer producing an average output of 28% of the world’s total coffee. Brazil produced enough coffee in 2006 to make 216 billion four hundred million – 216 400 000 000 – espresso coffees. If we calculate that across global production then we get a daily global consumption of around 2,117,416,830 cups of coffee. The figures are hard to find but let’s guess that 40% of the world’s coffee is sold in coffee shops then we would get that 846,966,732 cups are sold commercially each day globally. This would equate to about’5,485,714 cups in the USA alone seeing they purchase around 21.9% of the world’s coffee beans.

If we considered the impact of the coffee industry alone taking up Buy1-Give1, imagine now that for every cup of coffee sold a child in a developing region like Sub-Sahara Africa received clean drinking water from a well and it only costing 1cent to do this. Surely any coffee shop could afford to contribute this amount from the sale of a single cup of coffee. Imagine the different that this one action alone would make in the world.

Transaction based giving is the story of a thousand mile journey starting with the first step. To dig a well costs a few thousand dollars hence many communities in developing nations cannot afford to dig wells. But when you see that it only takes the sale of a single cup of coffee to give clean well water to a single person for a day1, then you can see the magic of transactional based giving. Buy1GIVE1 giving is like the compound interest of giving – a little turns into a lot very quickly.

So many companies are used to doing things on their own. Doing transactional giving is no different. A company can go out find a cause and start doing Buy One Give One giving. And yet they are missing the point when they do this. Buy1GIVE1 giving is about sharing the joy of giving and not trying to change the world. As soon as you step up and say you are going to change the world then the world will step up and challenge you. Within a heartbeat a company would experience the sharp scrutiny of the media inspecting their every move. And yet when a company steps up and says it is supporting what its customer want and joins with others in its industry to do that in a win-win way, the story is different. When companies choose to join together under a commonly recognised banner/brand they can have a powerful joint effect. The ripple that a single company creates is added to that of another and the ripple grows into a tidal wave that benefits so many. This is the power of giving and doing things together.

Everyone wins with Buy-One-Give-One transaction-based giving. The consumer wins – at no extra cost to themselves they’ve made a difference to the lives of others through their purchasing choices. The business also wins in so many tangible and intangible ways. And of course the charity partner wins because they are now able to receive small amounts from numerous sources aggregated and paid in a lump sum on a regular basis allowing them to focus on what they do rather than raising funds.

A new start – a new world – new thinking

If you go right now and check Wikipedia.com for the word BOGO you should find that a new definition has been added. And soon B1G1 will be added. It is time for a sea-change – a change from the focus on GETTING to focusing on GIVING. I personally added a small addition to Wikipedia’s BOGO definition that says this: “… an acronym in the marketing industry that stands for Buy One GIVE One.”

Simply imagine our world where every time you go and buy something you give something automatically and seamlessly – giving a gift forward to someone in greater need than you. This is the simple joyful magic of transactional giving.

This is the world I want to be part of.

Just remember – you don’t ‘get’ giving till you get giving.

References:

http://simple.wikipedia.org/wiki/Coffee

http://www.dep.org.uk/globalexpress/13/page1.htm

http://www.scfnw.org.uk/site/article183.html

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

http://www.scfnw.org.uk/site/article183.html

http://www.goodpurposecommunity.com/

http://www.dep.org.uk/globalexpress/13/page1.htm

Footnotes: 1 The daily cost for clean well water per person is calculated by taking the average cost to dig a well then dividing that amount by its average expected life without major maintenance then divided it by the number of people in the community benefiting from the well on a daily basis.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

A Millionaire’s Secret – Give A Piece Of Straw

Filed under: Business — Tags: , , , , , , , , , — Masami Sato @ 8:47 am

A millionaire made easy through giving!

There is a Japanese folk tale about the power of giving and it exemplifies how we can get the most wonderful of gifts when we’re gifting things to others and are positive about what we have already got.

Here is the story.

Once upon a time, there was a poor young farmer. Everything he did in his life never seemed to produce any wealth for him. He was totally broke with no money, no family and no food. So one night he sneaked into a temple and sat by the altar and in desperation asked the Gods what he was supposed to do.

“I have always been sincere and industrious, but all my industriousness never became beneficial to me. Where have I gone wrong?”

He fell asleep near the altar just after he put the question. When he woke up in the morning, he saw in front of him one of the Gods he had seen in his dream, with a bright golden light around him. The God’s voice reverberated in his mind.

“After you wake up in the morning, value that which you have in your hand and keep giving it fully to others as you move forward,” the God told him.

The farmer woke up. He still had many questions jumping through his mind but he lifted himself up and tried to shake off the strangely vivid dream he just had. To his surprise, he saw a piece of straw in his hand. Maybe it was on his clothes after the long day of fieldwork.

He was about to throw the straw away, but remembered what God had told him. Once again he sat down. Then he looked curiously at the bit of straw.

He sat still for a long time thinking what this meant. He had no clue why a piece of straw can be of any value to him. Then he saw a wasp flying around. It eventually landed on the tip of the straw. He caught the wasp and tied it to the straw with a piece of thread from his clothes. Now with a piece of straw with a flying wasp at the end, off he went on the path.

He had only walked for a few minutes before he saw a little boy and his mother coming from the other direction. The boy was crying. As he said hello, the boy noticed the wasp moving on the straw that the farmer was holding. He stopped crying and asked for the straw. The farmer nearly declined but then he remembered about the God’s message that he needed to treasure what he had but also remembered that he was to give it away to others. So, he offered the straw to the boy. The mother was very appreciative as now the boy stopped crying and began smiling. The mother offered the farmer three tangerines.

The farmer moved on. As he proceeded, he felt hungry. He was about to eat the tangerines when he again remembered that what was important was giving things to others, not giving it to himself.

He had to climb a steep hill and there he saw a trader sitting on the earth under a tree. Near the man was a wooden box. The farmer wished the trader who seemed to be very tired. The trader saw the tangerines the farmer had and asked if he could have them. The trader said he was very thirsty.

The farmer was also equally thirsty as the day was hot and he had walked pretty long, still he gave all the three tangerines to the trader. The man ate all the three tangerines and felt fully energized. He felt very thankful to the farmer who was so kind. To show his gratitude, he opened the box that he had kept near him. The box contained several bolts of hand dyed silk. The trader took out one roll, gifted it to the farmer and left.

So off the farmer went again following the path. He found a stream along the way and he took a deep drink making him feel totally refreshed. Life seemed to be easier and was flowing now.

He walked for some more time but did not come across anyone else. He felt that the silk might be that which would bring him something good. So he chose to go to a town in the vicinity and trade the fabric.

But as soon as he turned the corner, he found a group of soldiers. One of them, who appeared to be the leader of the group, was standing near a horse that had fallen on the ground. The leader of the soldiers was saying something to the men of his group.

“This horse is not likely to live long. We will have to abandon it here. Just look after it and follow me.” Saying this, he climbed on to another horse and rode off and disappeared.

The other warriors were left talking to each other about what to do. They did not want to kill the horse but there seemed to be no other choice. One of them finally drew his sword.

The farmer quickly ran over to them and asked them to stop. He said he would like to look after the horse. He also offered the silk fabric to the warriors. They jumped at the offer and took off very quickly.

With the dying horse by his side, the farmer just remained there. He wondered if he had done things wrongly and whether he would never become rich. Suddenly he remembered the river he had seen on the way.

He immediately went back to the stream, took off his shirt and soaked it in the fresh water so he could give water to horse. He returned to the horse still lying there on the ground. The farmer squeezed the wet cloth over the horse’s mouth. Very soon the horse began to respond and regained its consciousness, so the farmer pulled it up with all his might.

Once the horse could stand, the farmer was able to take it to the river. The horse drank directly from the river and the farmer also led it to the patches of grass nearby. Very soon the animal was rejuvenated.

So now the farmer owned the horse! The man and the animal traveled together, and the farmer had to run as the horse led the way. They traveled together for miles. Finally, as the sun was setting, the horse came to a halt in front of a big house. The animal pushed the farmer towards the gate when he finally drew level with it.

As the farmer made his way to the gate, all of a sudden the gate opened and an old man was standing there. The man looked drawn and he was hastening out onto the road. The old man took notice of the farmer as well as the animal standing nearby.

The old man asked the farmer what it was that he needed. The farmer said that he wanted a place where he could sleep at night. The old man queried the farmer if he would mind looking after the house till his return as he had to leave for the nearby town on a pressing matter. He also said that it might take some time for him to return.

As the old man seemed to be in a hurry, the farmer offered him the horse. The old man appreciated the generous offer and took off with the horse. As he was leaving, he said something peculiar to the farmer.

“If I do not come back in three years’ time, this house belongs to you.”

As you perhaps inferred, the old man did not return.

The farmer lived in the large house for the rest of his life with a land full of crops surrounded by kind neighbors happily ever after. But he never forgot to always give away the things he had.

Thank you for going through this story. And what is the message that it contains?

Maybe there is a key to something. When we can turn our ‘getting game’ into a ‘giving game’, our life often flows bringing more abundance. But it is not always easy to practice the old wisdom in our real life.

Given below are the remarkable factors that we can glean from the story:

* When we are ready to give what others need, they will consider it more valuable than while we are trying to ‘trade’ it (as basically we are always hopeful of getting something out of that transaction), as then they only consider the price we ask for and tend to pay less.

* When there is no lasting attachment to the things we own, we will see that we have wider chances since we are able to free ourselves from what we have.

* When what life offers is not a bed of roses, instead of concentrating on the difficulty if we kept our attention on giving and sharing, life is sure to bring in good things later.

* When we try to ‘cash in’ what we have built up, thinking that “this is the best it gets”, because we think we may lose out it if we do not cash in now, our life’s growth often ends there. What if instead, we continued to be giving generously no matter what we owned or how physically wealthy we were or were not.

Gifting is an inherent part of the lives of most winners. When we are ready to give first, we have better chances of living a life of perfection, ease and growth.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Masami Sato’s Quotes From Her Bestselling Book : ONE

Filed under: Education — Tags: , , , , , , , , , — Masami Sato @ 8:31 am

Part One of Three

This collection of beautiful quotes that will inspire you to awaken your curiosity about the mystery of life is excerpted from “ONE”, a book by Masami Sato, the founder of Buy1GIVE which is a global giving organisation sharing the joy of giving. The quotes in this first edition include topics that are profoundly related to our everyday lives, such as mystery, judgment and connection. This article is the first part of the 3 “ONE Book Life-Changing Quotes Series”.

On transforming judgment

“Judgment often has very little relation to reality.”

“Actions and words don’t always accurately reflect who we are. Every single one of us has had the experience of wanting to undo what we did or said.”

On the mystery of life

“It’s very, very clear that we don’t need to know all of the ‘hows’ and ‘whys’ of life to keep living on this planet.”

“There are so many things we don’t understand in life. In spite of that lack of understanding though, we often enjoy experiencing those things.”

“Seeing is important but trying to figure out everything isn’t necessary.”

“The scientists are not here to reveal the ‘truth’ because we are here to seek it forever. They are actually here to complicate the game (of life) so that we can have more questions and enjoy the game longer.”

Connection

“Connection is the core of everything. That’s what life is. Connection.”

“Every single thing we do is to satisfy the need for connection.”

“We cannot feel unhappy when we are feeling totally connected. It’s impossible!”

“We are designed to constantly seek ways to connect to each other and to a greater purpose.”

“‘solutions’ coming from fear and doubt may not be the most effective ways. We end up feeling more and more disconnected from each other.”

“We can only truly celebrate the victory with others when we win together. Then we feel connected.”

“This is the game called ONE. The aim of the game is to ‘connect’! We keep connecting until we all become ONE.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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