High Street Headache

January 27, 2010

Screen Printing Tshirts So You Can Use As A Corporate Gift

The term ‘printing’ may be explained as the procedure of creating lettering and pictures, usually using ink and paper via a printing press. The science of printing has really advanced and progressed over the years. Screen-printing, in all of its various forms, is a popular technique.

Screen printing, also called silk screening, is ideal for printing on flat and even materials. A thin screen is stretched taut around a wooden or metal frame, and ink is pressed through the uncovered areas of the screen to create an image. To create a print, the silk screen is placed on top of your material and the image is covered with a thick ink. The ink is then pressed with a heavy piece of rubber through the image and the screen. The print is created where the ink is pressed through the unmasked areas. A heated tunnel is then used to dry the wet print; the prints can then be stacked and packaged.

When a multi-color print is made, the procedure is performed again, changing screens. Thus, multi-color prints necessitate multiple screens positioned on a rotary press or performed manually, aligning the various colored prints in conjunction.

There are diverse methods of masking a screen. The easiest thing to do is to employ masking fluid right onto the screen. This process works very well for two-color graphics, while a photosensitive emulsion procedure is utilized for jobs involving multiple colors.

If you don’t specify what you want when you order a custom shirt, you may end up with your design printed in a sticky, plastic-containing ink. Water-based inks work best for the worn, vintage-looking shirts. If you want the look of a stark and heavier print, request an ink that contains plastics and is applied by a hot press.

Inks containing plastics are used by many screen printers because sometimes they last longer, are richer, heavier and more easily seen, not to mention being easier on the screen printing equipment. Within a short time frame, plastic inks can begin to crack up, though. Natural inks last longer and they look better too.

Learn more about a leading Corporate Gift Printing Specialist Company and see their unique collections of Corporate Gifts items.

Cause Marketing – A New Solution – Buy1GIVE1 (Buy One Give One)

Filed under: Business — Tags: , , , , , , — David Anttony @ 8:36 am

Buy1GIVE1 is the home of transaction-based giving.

STOP. Take a breath. And imagine you were part of a world where every transaction made a difference.

Imagine, for a moment, you bought a television, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way.

In this present economy, when both corporations and charities have seen a decline in profits and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a merchandise to sell and a charity with a cause to advance. As opposed to “corporate philanthropy,” which simply involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by giving donations and calling attention to the cause.)

You buy a book, a tree gets planted. You dine out, a child gets fed. Buy One Give One – simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction based giving.

In Buy1GIVE1, they make it a point that in many, many cases, the consumer is simply not involved in CSR initiatives on a day-to-day basis. Buy1-Give1 gives answers to that and it does it every second, every day and in every way.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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