High Street Headache

January 27, 2010

Key Leaflet Creation Tips

Filed under: Business — Tags: , , , , , , — Betty Wong @ 8:44 am

Have you ever considered that a leaflet can be one of the most potent of all your selling materials?

It is a simple piece of paper but the first impact that your brochure creates is fundamental. If it’s shabby and unattractive your prospect is left with the same opinion. This will slow down your business growth.

Having a booklet professionally designed and published is a key to success in a jam-packed market. Taking the time to make sure that your brochure presents all the key information in a way that is easily figured is something that only a professional can do.

If you are just starting out in business you may be tempted to do your pamphlet yourself. When I first started in business I did everything myself – not a smart choice. That is why it took me 12 years before I was even relatively successful. Heed my warning – go professional from day one on your marketing materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A pamphlet has to use eye-catching design. It has to be succinct in terms of the content and last but not the least, it must be successful in tempting people to make that call of action.

Here are three key design rules to follow when creating a leaflet. Use them and you will see your results flow.

1. The cover:

The cover is your salesperson. Booklets are quite inactive tools and you are not often able to ‘walk’ individuals through your booklet. So you need to excite people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A great design company will show you at least three to four cover designs for your brochure. Dissect these designs to examine which excites you the most. Ask your acquaintances their opinion. Does the cover answer the question WIFM? If it doesn’t excite and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay bounties later.

2. The Content:

Once they are past the front then the content has to become the sales rep. So once again, the pressure is on to be great. Do not opt for cheap incompetent content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then hire one yourself.

Determine that all the big questions that a potential customer will have about your merchandise are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and deluge them with too much data at this point in time. Remember the brochure’s job is to stimulate and get people to call you.

3. The call for action:

If your prospective client has read the brochure then you have done a great job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number clearly shown (in big letters) can make a large difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.

Even give your customers a special voucher on the booklet or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only purchase something that is of value to THEM.

4. The bit that got missed:

I did this on purpose and only said there were 3 points. Well the last point is the one that can get overlooked. It is the ‘dummy’ one. Have you checked that you have these on your pamphlet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

Discover how creative catalog designs can accelerate your business growth using qualified graphic design professionals.

categories: graphics,brochure design,marketing materials,business,advertising,marketing,brochure

January 21, 2010

Some Important Points In Brochure Printing

Filed under: Business — Tags: , , , , , , , , , , , , — Jerry Banks @ 8:08 am

Brochures play a large role in the publicity of a company. They function like windows for the consumers, through which they gain knowledge about a company’s products, its history, & other details establishing a solid base for it in the market. Shoddy work on a brochure can do a lot of harm to the reputation of the company & therefore it is very crucial to take care while developing it. Read on to find out some very helpful suggestions both on brochure development and brochure printing.

The main objective of a brochure is to provide information. However, it also needs to be visually attractive, so that potential customers are are curious to read it. There should be a perfect blend of text and graphics, and the colours should be used harmoniously. Fonts, outlines, and graphics are vital components of brochure design and they should complement each other well. In addition to being coherent and easy to follow, the brochure must also be a visual delight and not cluttered.

The brochure printing related considerations should also be paid heed to at the time of designing. It is recommended to get a test print of the designed brochure to get an idea of how the final result will appear before clearing it for a mass print job.

You should also keep in consideration your financial allocation for brochure printing while developing the design. It’s a good idea to choose black and white printing if your budget is limited, as it will turn out to be more cost-effective than coloured printing. If you are not pulled back by budget and are planning for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. A concise brochure which needs printing on either side of the paper will need a sufficiently thick paper for printing.

Since brochure printing is done in large volume, always ask for discounts from the printing company. However, to maintain the reputation of the company, and to project a professional image to potential customers, quality must invariably be top on the priority list, even if it slightly increases the costs.

Find out more about print poster tips from a company that offers the best printing services.

December 22, 2009

Printing Services – Changes Through The Years

Filed under: Business — Tags: , , , , , , , , , , , — Lilith Smith @ 8:06 am

When it comes to spreading info to a great number of people, print is one of the most popular media. The current form of the printing services industry is a result of years of change and evolution in printing trends & techniques. Today it can fulfill almost any need of the clients related to printing and its supplementary requirements.

Large volume printing services through relief printing technology originated during the–00′s when the world’s first printing press was invented by Gutenberg. In this style of printing the printed image appears elevated from the background of the material, like in a rubber stamp. Relief printing is scarcely in use these days, though there are still some situations where it is used.

Technology has always been a motivating factor behind innovations in printing techniques that have been adopted down the years. Modern printing techniques have advanced to a great extent, and each technique has its own role and function. The mind-boggling diversity of available choices in printing techniques in fact greatly confuses the customers.

Of all printing methods in the market today, offset printing tops the list in popularity. In this method, the image is transmitted onto paper from a metal plate on which the matter is first printed by the use of small amount of ink. This inexpensive and quick method of printing is highly preferred and used when mass printing is needed.

Development in printing technology has also given birth to other printing techniques like thermal printing, that involves heating of coated thermal paper, and electrostatic printing, that is similar to photocopying.

However, digital printing is the most recent technological advancement in this field. As is clear from its name it makes use of a computer to create an image, which is then analysed and if found to be accurate, printed onto paper. But this quick and reliable method works best in cases where only a small number of prints is required. As this technique allows each print to be customized it has resulted in some innovative uses like computer form printing, where documents like bills and receipts are printed on a fixed layout but with differing contents for each client.

The use of the internet in printing has been another huge leap for the industry. Most printing companies have their own websites that permit clients to conveniently place orders and check out designs and samples, without them having to go all the way to the firm’s premises for this purpose.

Technological advancements have always brought about major positive changes in printing techniques and the quality of the prints. The good news is that this trend of change is not going to halt any time soon and you will keep witnessing changes slash the costs and enhance the process.

Find out more about a printing companythat offers the best printing services.

categories: brochures,brochure,name card printing,printing services,printing company,name cards,Visual Graphic Arts,business,advertising,marketing,brochure printing,posters

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