High Street Headache

January 27, 2010

Work Out Your ‘Giving Bumblebee’ Profile

Filed under: Business — Tags: , , , , , , , — David Anttony @ 8:39 am

Bees are all giving by nature. They give naturally to maintain the environment of abundance. But each bumblebee actually takes a different focus in maintaining the colony as well as the flower garden. So, I thought human beings are the same. We are all naturally giving and caring. But we tend to express our giving in different ways. So, here it is a ‘giving bee’ chart where you can find your bumblebee type. Watch out for the following bumblebee analysis! The more you share your value as a giving bees, the more we can all do together to make a difference.

Check here for image: http://www.buy1-give1free.com/images/What-type-of-giving-bee-are-you-Global-Giving-Village-sml.jpg

Bee type analysis

1. Change-making bumblebee

A giving bumblebee who likes to see change – who spots every opportunity to do something better and worthwhile. A change-making bee often starts up new exciting projects for others to participate in. A flexible thinker who can collaborate well with others while often taking a leadership role in making change. Many business people and creators are this type of giving bee. They are not afraid of having change.

2. Believing bumblebee

A giving bumblebee who believes in one core belief very strongly and inspire others to follow. Rather than changing all the time and being too flexible, this giving bee attracts others by being solid like a rock and integral to the steadfast belief and vision. Some of the religious leaders as well as political leaders are this type of giving bumblebee. Believing bees makes for a great leader who attracts large numbers of followers. This bee also can be a great follower who strongly supports an existing belief and excites others to come together.

3. Caring and nurturing bee

A giving bee who may not stand out as a strong leader but often are the biggest heart focused giver. A caring and nurturing bumblebee is egoless in giving and is always the first to take the giving action when seeing anyone in need. Though this bumblebee seems gentle and subtle, the strong desire to give and care for others drives this giving bee to exhibit some astounding giving acts. Many people who dedicate their lives to giving (volunteering, community service etc) are this type of bumblebee. Giving is totally natural to them.

4. Supporting and uniting bumblebee

A giving bumblebee who sees the biggest value in connecting and collaborating in effective partnerships. This giving bumblebee is very focused on finding existing great ideas, mechanisms, philosophies or beliefs to benefit the community. It tends to support what resonates with him/her more often than coming up with a brand new way. A supporting and uniting bee is less attached to own way and has more flexible thinking while being quite strategic about what to support. Rather than taking immediate action emotionally, this bee sees the value in creating the long-term unity. Long-term ‘quiet’ charity givers and people who take low profile in community giving but stick to the same project for a long time are usually this type of bee.

Original article is at: http://www.buy1-give1free.com/index.php/598-What-is-your-giving-bee-type.html

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Cause Marketing – A New Solution – Buy1GIVE1 (Buy One Give One)

Filed under: Business — Tags: , , , , , , — David Anttony @ 8:36 am

Buy1GIVE1 is the home of transaction-based giving.

STOP. Take a breath. And imagine you were part of a world where every transaction made a difference.

Imagine, for a moment, you bought a television, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way.

In this present economy, when both corporations and charities have seen a decline in profits and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a merchandise to sell and a charity with a cause to advance. As opposed to “corporate philanthropy,” which simply involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by giving donations and calling attention to the cause.)

You buy a book, a tree gets planted. You dine out, a child gets fed. Buy One Give One – simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction based giving.

In Buy1GIVE1, they make it a point that in many, many cases, the consumer is simply not involved in CSR initiatives on a day-to-day basis. Buy1-Give1 gives answers to that and it does it every second, every day and in every way.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Masami Sato’s Quotes From Her Bestselling Book : ONE

Part One of Three

This collection of beautiful quotes that will inspire you to awaken your curiosity about the mystery of life is excerpted from “ONE”, a book by Masami Sato, the founder of Buy1GIVE which is a global giving organisation sharing the joy of giving. The quotes in this first edition include topics that are profoundly related to our everyday lives, such as mystery, judgment and connection. This article is the first part of the 3 “ONE Book Life-Changing Quotes Series”.

On transforming judgment

“Judgment often has very little relation to reality.”

“Actions and words don’t always accurately reflect who we are. Every single one of us has had the experience of wanting to undo what we did or said.”

On the mystery of life

“It’s very, very clear that we don’t need to know all of the ‘hows’ and ‘whys’ of life to keep living on this planet.”

“There are so many things we don’t understand in life. In spite of that lack of understanding though, we often enjoy experiencing those things.”

“Seeing is important but trying to figure out everything isn’t necessary.”

“The scientists are not here to reveal the ‘truth’ because we are here to seek it forever. They are actually here to complicate the game (of life) so that we can have more questions and enjoy the game longer.”

Connection

“Connection is the core of everything. That’s what life is. Connection.”

“Every single thing we do is to satisfy the need for connection.”

“We cannot feel unhappy when we are feeling totally connected. It’s impossible!”

“We are designed to constantly seek ways to connect to each other and to a greater purpose.”

“‘solutions’ coming from fear and doubt may not be the most effective ways. We end up feeling more and more disconnected from each other.”

“We can only truly celebrate the victory with others when we win together. Then we feel connected.”

“This is the game called ONE. The aim of the game is to ‘connect’! We keep connecting until we all become ONE.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

January 18, 2010

Your Body Desires Whole Food, Your Soul Pines For A Whole Life

Filed under: Business — Tags: , , , , , , , — Masami Sato @ 8:08 am

As the proverb goes, health is wealth. And in this instance we are talking about the wealth of the human spirit. Good food is necessary for our health because our body is able to absorb its full nutrients – it is exactly so with our life. When we accept life in its sum total, relishing all its phenomena and sensations, our soul will be able to imbibe its entire range of ‘nutrients’, comprehending the full meaning of our existence, and letting us live our life to the utmost. Masami Sato shares the secret of living a full life in this excerpt from her latest book, ONE.

How come that many of us, (in fact, more of us) occasionally have a hollow feeling in our life? It is like the pangs of hunger. When we eat, the hunger is appeased and then we are not as much interested in food. But after a while, we become hungry again. Then, surprisingly we feel again enticed by the flavour and vision of food. We also experience some sort of a pining when we are not even actually hungry – just after we had some food. Some of us are perpetually hungry.

Constant emotional hunger is not the most pleasant thing to have. Then, how can we live our lives to the fullest? How can we be more satisfied permanently?

Maybe the answer is simple: just live our lives as a whole. The word ‘whole’ holds the meaning of completion. Then the secret to live a complete life is simply to live it as a whole.

Let us commence by looking at a sample of this ‘fullness’ with something very close to our heart – our stomach.

Whole Food VS Semi Food

We have heard the term ‘whole food’. They say that eating whole food is the key to the health and wellness we seek. Then why is whole food so much better than ‘half food’?

A full grain throbs with a life of its own. If you put the full grain in water, drain the next day and keep for a few days, it shoots. It has its own life. When we dine on such food, our body takes in the entire live nutrients. It has all the qualities required to purify, remedy and foster different body cells.

As in the example of a grain, most conventional dining includes having whole creatures as well. Having entire fresh fish used to be more popular than taking a portion of fish and throwing the balance away. It was ditto for poultry and also for vegetables.

‘Half food’ sometimes has more sweetness and flavour but not much other nutrition. We like its taste, but we could develop a long-term illness if we only ate ‘half food’ every day of our life.

So, to compensate the absent half, we started to have dietary supplements. We have been analysing and learning for quite some time to reach the correct balance. It becomes more and more problematical as we chop up the food, process it and ship it, and even try to make up the deficiency with other parts that have its origin in other countries, seasons or sources. Some of these supplements do not even come from natural food sources. They are artificially made. After testing and analysing, it is endorsed to be edible. But no matter how much we strive; we cannot bring all the ‘bits’ together to make it alive and pulsating.

Part Life-’Sweetness’ of Life

So, if we perceive our life now, much of what we are doing can be similar to eating the ‘part food.’ Just enjoying the sugariness of life but jettisoning the real nutritious part. And if we put our ‘part life’ in water with other pieces and left it in the sunlight, could it germinate and grow into a beautiful complete life?

Whole food is not (as some people perceive it) poor in taste. It is actually tastier when we prepare it properly. But while the demand is low, it is more expensive. It is actually more economical in the long run though, as we have less medical expenses later on. When more people start eating it, it will naturally become cheaper because it is a simpler food with less processing and waste.

Our life is the same. When we only appreciate the ‘sweetness’, and throw away the rest in rubbish bins because we don’t see its value, we may be wasting the most important part. And the part we throw away could have the greatest power for the sustainability of our life and our economy. It also takes more energy and resources to discard it. Better yet, the part we throw away is free.

So, what is it that we do not perceive?

Picture a life where we didn’t in fact believe that we were lacking anything there.

The secret is right here. The secret of a full life.

Entire Life-The Complete Life

When it is ‘full’, it does not matter how big the full is. It can spread out all at once. It can still have within it all the components to uphold itself as a complete living thing. Once it develops to a given size, it can continue to live without some portions of it. Like plants can remain alive after birds feed on a little of it or trees survive even after losing their leaves. But if we ignore the equilibrium for a pretty long time, finally it can lead to a deadly disproportion. Then it might become too difficult to revert to normalcy.

We don’t have to go back to the Stone Age to find the wholeness. Wholeness exists right now. All we need do is look closely; look closely enough to really see.

When we can see our life as an entirety and resist jettisoning what feeds our life the most, we start feeling more and more satisfied without searching for ‘material’ to fill the depressions and vacuums of our life. Everything finally finds its level. We now recognize the entire apparatus of the world in a very altered way.

Yes, it is now time to discover how we can fashion (and perceive) this equation consistently and affordably.

The actual enriching part of our life is what makes us feel fine deep inside. It is like that portion of food that makes us hale and hearty in the final tally. Sensations we experience in our daily life are the real answer to our lasting joy. And there are sensations that make us feel more full.

The happy faces we see when we give recognition to others. The pleasure we experience when we give presents to others. The affection we feel when we see our kids being happy. The encouragements we get when we feel our life is full of significance ..

Let’s experience these moments of our life fully and enjoy the flavour of our whole life. Then we will see how it is not so necessary to continuously fill our mind (and stomach!) with temporal gratifications-those types of things that make us even hungrier afterwards.

We can actually experience this delight, thankfulness and affection in order to sense life as a whole at any minute irrespective of the circumstances. It is not about what we perceive, what we are told or how we act that conclude our life as a whole. It is about what we ‘opt to’ feel about our life.

Yes, our life indeed is already absolute.

When we initiate taking actions based on this knowledge, we can have real control over the balance creation – enduring health, prosperity, enriching connection and delight.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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