High Street Headache

January 27, 2010

Screen Printing Tshirts So You Can Use As A Corporate Gift

Filed under: Business — Tags: , , , , , , , , , , , — Jenny Wong @ 9:09 am

The term ‘printing’ may be explained as the procedure of creating lettering and pictures, usually using ink and paper via a printing press. The science of printing has really advanced and progressed over the years. Screen-printing, in all of its various forms, is a popular technique.

Screen printing, also called silk screening, is ideal for printing on flat and even materials. A thin screen is stretched taut around a wooden or metal frame, and ink is pressed through the uncovered areas of the screen to create an image. To create a print, the silk screen is placed on top of your material and the image is covered with a thick ink. The ink is then pressed with a heavy piece of rubber through the image and the screen. The print is created where the ink is pressed through the unmasked areas. A heated tunnel is then used to dry the wet print; the prints can then be stacked and packaged.

When a multi-color print is made, the procedure is performed again, changing screens. Thus, multi-color prints necessitate multiple screens positioned on a rotary press or performed manually, aligning the various colored prints in conjunction.

There are diverse methods of masking a screen. The easiest thing to do is to employ masking fluid right onto the screen. This process works very well for two-color graphics, while a photosensitive emulsion procedure is utilized for jobs involving multiple colors.

If you don’t specify what you want when you order a custom shirt, you may end up with your design printed in a sticky, plastic-containing ink. Water-based inks work best for the worn, vintage-looking shirts. If you want the look of a stark and heavier print, request an ink that contains plastics and is applied by a hot press.

Inks containing plastics are used by many screen printers because sometimes they last longer, are richer, heavier and more easily seen, not to mention being easier on the screen printing equipment. Within a short time frame, plastic inks can begin to crack up, though. Natural inks last longer and they look better too.

Learn more about a leading Corporate Gift Printing Specialist Company and see their unique collections of Corporate Gifts items.

Reasons Why Non Woven Bags Are Effective Corporate Gifts

Filed under: Business — Tags: , , , , , , , , , — Cathy Sung @ 9:04 am

In this period of environmental awareness and an increasing need to find eco-friendly options, non woven bags have become a trend with the consumers. They are made of spun bond propylene and are completely degradable, without leaving any trace of a harmful pollutant. Materials that go into producing these bags are skin friendly and non-allergic. All these good characteristics make a non woven bag ideal for giving a corporate gift in.

A non woven bag with a promotional message can work wonders for an organization. With their portable size and comfortable design, these bags are a woman’s ideal companion for going shopping or carrying out everyday jobs. These bags are great utility and promotional items, and hence are welcome by those who are presented corporate gifts.

The printing of non woven bags is not expensive either, which makes them even more suitable. It is easy to locate a printer in your area to get non woven bag printing done.

The technique of production and printing of paper bags has also evolved immensely, and some beautiful designs are out there in the market. Also, the company logo and the tag-line should always stand out of the background both distinctly and aesthetically on these non woven bags for them to be effective as marketing mediums. The design must be catchy and the colors must be tasteful. Size and sturdiness of the bag and its fold-ability are also some factors to consider.

So far these bags have been most often used as promotional items by big companies. However, now even smaller businesses will be encouraged to make use of these bags as new manufacturing and printing technology ensures lower prices. This is a good marketing scheme that will drive sales and grow your business without costing a fortune.

Learn how Corporate Gifts can raise your marketing today. Visit us to have some essential Corporate Giftideas.

Let People Know More About Your Company: Print Posters And Flyers

Filed under: Business — Tags: , , , , , , , , , , , — Aaron Kato @ 8:55 am

In addition to the conventional marketing methods including promotions on TV and newspapers, you can successfully enhance the market visibility of your company by deciding to print poster and flyers for advertising.

This technique is quite effective because it turns out to be more compelling and direct in approaching prospective customers. Here are a few important benefits of advertising your company by making use of posters and flyers.

Greater visibility – Although print ads would be looked at by a larger group, they may not motivate people to walk into your shop. On the other hand, sticking posters or giving away flyers in the neighbourhood of your shop will boost sales noticeably as your presence will be felt by consumers in the vicinity.

Quick outcomes – Unlike print ads and other traditional forms of promotion, flyers and posters can be created and printed in a matter of days, and the results from the same are quick and can be easily tracked. You would be able to instantly see the increase in the number of prospective buyers who walk into your store after reading a flyer handed to them or after seeing an eye-catching poster.

Cost-effectiveness – It costs very little to print poster and flyers and the designing too is not that complicated. It is sufficient if the end result is eye-catching and conveys all the necessary information to your potential buyers. Besides, any good printing company will incorporate your ideas in poster and flyer printing, and you would not have to spend money on getting them designed from specialists. Further, it is less expensive to abandon an under performing flyer or poster campaign than it is from many other marketing campaigns.

Customisation – Promotional strategies involving flyers and posters can be customized according to your specifications. For example, if you would like to start a guerrilla marketing drive, then putting up big and stimulating posters at unanticipated spots is a good strategy. Similarly, short-term promotional schemes can be publicised easily by distributing flyers which can also act as rebate coupons. In addition to this, you can print various types of posters and flyers for the same campaign that is normally tough to do in other methods.

Thus, by opting for poster and flyer printing, you can give a quick and effective thrust to your business, without having to go through a lot of trouble. Executing such a campaign is not a difficult task either and any professional printing company can provide end to end services in this regard.

Discover more about Printing Services and Paper Bag Printing from a trusted printing company.

Key Leaflet Creation Tips

Filed under: Business — Tags: , , , , , , — Betty Wong @ 8:44 am

Have you ever considered that a leaflet can be one of the most potent of all your selling materials?

It is a simple piece of paper but the first impact that your brochure creates is fundamental. If it’s shabby and unattractive your prospect is left with the same opinion. This will slow down your business growth.

Having a booklet professionally designed and published is a key to success in a jam-packed market. Taking the time to make sure that your brochure presents all the key information in a way that is easily figured is something that only a professional can do.

If you are just starting out in business you may be tempted to do your pamphlet yourself. When I first started in business I did everything myself – not a smart choice. That is why it took me 12 years before I was even relatively successful. Heed my warning – go professional from day one on your marketing materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A pamphlet has to use eye-catching design. It has to be succinct in terms of the content and last but not the least, it must be successful in tempting people to make that call of action.

Here are three key design rules to follow when creating a leaflet. Use them and you will see your results flow.

1. The cover:

The cover is your salesperson. Booklets are quite inactive tools and you are not often able to ‘walk’ individuals through your booklet. So you need to excite people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A great design company will show you at least three to four cover designs for your brochure. Dissect these designs to examine which excites you the most. Ask your acquaintances their opinion. Does the cover answer the question WIFM? If it doesn’t excite and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay bounties later.

2. The Content:

Once they are past the front then the content has to become the sales rep. So once again, the pressure is on to be great. Do not opt for cheap incompetent content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then hire one yourself.

Determine that all the big questions that a potential customer will have about your merchandise are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and deluge them with too much data at this point in time. Remember the brochure’s job is to stimulate and get people to call you.

3. The call for action:

If your prospective client has read the brochure then you have done a great job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number clearly shown (in big letters) can make a large difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.

Even give your customers a special voucher on the booklet or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only purchase something that is of value to THEM.

4. The bit that got missed:

I did this on purpose and only said there were 3 points. Well the last point is the one that can get overlooked. It is the ‘dummy’ one. Have you checked that you have these on your pamphlet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

Discover how creative catalog designs can accelerate your business growth using qualified graphic design professionals.

categories: graphics,brochure design,marketing materials,business,advertising,marketing,brochure

You Don’t ‘Get’ Giving Till You Get Giving

Filed under: Business — Tags: , , , , , , , , , — David Anttony @ 8:41 am

B1G1/BOGO (Buy One Give One) matches business enterprises with charitable cause right around the globe so that every business transaction makes a difference somehow, somewhere, every second, every day. And it does much more than that. It adds a potent marketing ‘engine’ building your own attractiveness.

Michael Porter, probably the planet’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”

Everyone we speak with about Buy 1 GIVE 1 gets it instantly. It’s an idea that totally makes sense. And it’s an idea whose time has come.

You can step up to make a continuing difference and literally play a significant part, not just in leaving a legacy, but also in transforming our world. It could be the best business and personal choice you’ve ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.

Bill Gates has become key to this paradigm shift, calling for ‘Creative Capitalism’ in response to the vital question, he shares in TIME Magazine:

“How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”

Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from having gratitude for what we have in our lives.

Just remember – you don’t ‘get’ giving till you get giving.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Process Of Screen Printing

Filed under: Business — Tags: , , , , , , , , , , — Raymond Sung @ 8:40 am

Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‘mesh’ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated.

The silk screen printing also known as serigraphs is a multiple printing technique that involves the use of stencils in order to transfer the design. The paint is applied on the silk screen and affects the areas that are not blocked by the stencil. Many colors can be applied by using several stencils in a single print. The serigraphs was developed as a commercial medium and is still used by modern artists. The silk screen has been replaced with a polyester material that is widely available and is also cheap as compared with silk material.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.

In the United States, the screen printing was popularized by artist Andy Warhol, he screen printed actress Marilyn Monroe in’62. A rotary machine was patented by Michael Vasilantone in’60 to print logos and team information on bowling garments but shortly, started printing on t-shirts. It was soon licensed by many manufactures for screen printing of garments making the rotary garment printing machine as a popular device for screen printing. In the United States, screen printing on garments account for almost half of the screen printing activity.

The screen printing business flourished and became a profitable industry. It was adopted by the artists to express and they used it to duplicate their works and they have been using it before ’00s. Currently, it is popular both in the commercial printing and fine arts industry. It is commonly used print images on the T-shirts, CDs, DVDs, hats, glass, ceramics, polyethylene, paper, polypropylene, wood and metals.

Currently, graphic screen printing is used in creation of mass or large batch production graphics such as posters or display stands. The screen printing is more suitable for printing on non-porous surfaces like ceramics and metals, curved surfaces like bottles and cups and also for short print runs.

The Corporate give different types of gift items to their employees every year to their employees or clients in recognition of their work. There are many different gift items available that can be used as corporate gifts like screen printed mugs, t-shirts, folders, ties, and many more. The Corporate gifts are usually given during the time of holidays in order to reward their employees. There are different corporate gifts available online also from where you can select the best option that suits your requirement. Screen printed t-shirts are also the preferred one and these are usually given when corporate is hosting an event be it a conference or a sports meet or carnival of the corporate.

Learn how Corporate Gifts can raise your marketing today. See us to have some essential Corporate Giftideas.

Boost Your Sales By Revitalizing Your Brand Design

Filed under: Business — Tags: , , , , , , , , , — Oliver Tan @ 8:34 am

Most people mistake brand design with just coming up with a logo. The truth could not have been farther from this. Brand designing is important in almost all the touch points that an organization has with its customers or partners, and it is critical in determining the success of a business. Redesigning a brand is only needed when your existing brand image is not serving the aim of developing a favorable impression on customers.

A good brand design is one that covers all areas of the brand identity and transforms the way a business projects itself to external parties. Along with the logo, it must be reflected in the jingles that the business uses in its advertisements, the marketing materials, the website, and any other customer touch points.

Good brand designing helps generate a favorable response from the customers. However, it is not all that simple to create a good brand identity It takes a significant amount of work, and requires the person developing it to know the customers and the rivals of the business, as well as the plus points of its offerings. This leads us to the importance of brand design consultants.

Brand design consultants are skilled professionals, who are trained in this area. Brand design consultants look at the existing brand and the client’s reason for proposing a change in it, the existing market trends, and the anticipated reaction of the rivals to it before taking redesign decisions. Thereafter, they focus on creating a new brand identity for the company, which is their primary responsibility. This step entails an assortment of activities like designing engaging ads and stylish logos; and updating packaging design, corporate literature, and company website.

Therefore, it is critical that you engage brand design consultants when you want to carry out a brand designing exercise for your business. Their knowledge and skills will end up playing a critical role in creating a successful brand image.

Discover more about unique logo designs and where you can find the best Web Design Company.

Why Giving Corporate Gifts Is Still Not A Bad Idea In Slow Economy

Filed under: Business — Tags: , , , , , , , , , , — Shirley Jones @ 8:21 am

Clients-company relationships play a major role in deciding the progress of any company. Companies, which can attract, please and keep a strong grip on their customer base will always be able to survive the rough times. Corporate gifts never fail to achieve their task of keeping the customers happy and satisfied. These gifts keep the clients happy and do not dent the company’s expenditure account also.

While selecting a corporate gift, the beneficiary should always be a prime consideration, as the sole purpose of the gift is to please the recipient. The gifts are normally given for promoting a new offering, or at times simply given now and then, to keep the customers happy.

The gifts could vary from coffee mugs, stationery to even a bottle of wine. The company’s logo may be imprinted on the product to remind the customer of it every time he or she sees the item.

Consider a gift that gives when you are thinking about corporate gifts. More and more people are changing to different ways of thinking and want others to gain. Buy1GIVE1, KIVA and Change The Present are organisations that can offer gift value to your customers and staff. Check Buy1GIVE1 out at www.b1g1.com.

The gifts must be of good quality or else the strategy will backfire. The quality of a gift plays a decisive role as you don’t want the clients to misjudge the purpose of gifting. In times like these when organizations are facing economic problems and are looking out for cost effective solutions, it is better to avoid making a poor impression on your customers.

Corporate gifts therefore are one of the best marketing options under the constraints of a restricted budget. If used appropriately, they can effectively serve the purpose of helping a company maintain client relationships in turbulent economic scenarios.

Learn how Corporate Gifts can enhance your marketing now. See us to get some important Corporate Giftideas.

categories: gift giving,printing,business,marketing,advertising,corporate gifts,corporate gift,banners,banner printing,gifts,corporate gift ideas

Giving Away Collar Pins As Corporate Gifts Can Be A Smart Marketing Tactic

Filed under: Business — Tags: , , , , , , , , , , — Myra Price @ 8:20 am

A corporate gift is as essential as any other organization strategy for a company. It plays a multi pronged role in a company and that is why it is so critical to choose the right gift.

Collar pins are colourful, stylish and attractive, and hence are ideal articles to be presented in corporate circles. New design technologies in collar pins further enhance the versatility of these pins as they can even have an organization’s name engraved on them. They can also be engraved with the slogan of the company or can be profiled like a particular product to make them more applicable.

Both employees and customers like collar pins because of their exclusive association. As corporate gifts, they gratify both staff and customers, and thus they help in employee retention and in yielding repeat business.

Cost is another factor that determines the selection of a corporate gift. The basic value of collar pins as effective gift items is much higher than their cost, therefore money spent on them is always worth the money. People like collar pins for their usefulness and they are widely sported on all occasions, unlike most other presents, which are just kept at a single place like an ornament. Collar pins are often worn by employees, and their greater use ensures greater visibility and awareness of the brand among the public.

But before using collar pins as corporate gifts, companies should not fail to take into account some important aspects. Durability of collar pins is of utmost importance as they are meant for regular use.

Next, the designing of collar pins must be attractive enough to tempt the beneficiaries to wear them regularly. Being loud or having a crooked pattern may not be appreciated by the people. Moreover, the practicality of use must be a prime consideration at the time of designing collar pins as corporate gifts.

Corporate gifts are good marketing mediums as they make sure of greater brand visibility when a beneficiary uses them in the public. Collar pins have all the features to succeed at this purpose. They are a time-tested promotion medium and have been successfully used by organizations for ages. Companies that are yet to use collar pins as corporate gifts must not neglect them anymore, or else they will lose out on an opportunity of employing an excellent promotion tool.

Find out more about non woven bags and uncover some of the most effective corporate gifts you can use for your business.

categories: conference,marketing,advertising,fashion,gifts,corporate gifts,polo tees,collar pins,lanyards,non woven bags,business

January 21, 2010

Some Important Points In Brochure Printing

Filed under: Business — Tags: , , , , , , , , , , , , — Jerry Banks @ 8:08 am

Brochures play a large role in the publicity of a company. They function like windows for the consumers, through which they gain knowledge about a company’s products, its history, & other details establishing a solid base for it in the market. Shoddy work on a brochure can do a lot of harm to the reputation of the company & therefore it is very crucial to take care while developing it. Read on to find out some very helpful suggestions both on brochure development and brochure printing.

The main objective of a brochure is to provide information. However, it also needs to be visually attractive, so that potential customers are are curious to read it. There should be a perfect blend of text and graphics, and the colours should be used harmoniously. Fonts, outlines, and graphics are vital components of brochure design and they should complement each other well. In addition to being coherent and easy to follow, the brochure must also be a visual delight and not cluttered.

The brochure printing related considerations should also be paid heed to at the time of designing. It is recommended to get a test print of the designed brochure to get an idea of how the final result will appear before clearing it for a mass print job.

You should also keep in consideration your financial allocation for brochure printing while developing the design. It’s a good idea to choose black and white printing if your budget is limited, as it will turn out to be more cost-effective than coloured printing. If you are not pulled back by budget and are planning for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. A concise brochure which needs printing on either side of the paper will need a sufficiently thick paper for printing.

Since brochure printing is done in large volume, always ask for discounts from the printing company. However, to maintain the reputation of the company, and to project a professional image to potential customers, quality must invariably be top on the priority list, even if it slightly increases the costs.

Find out more about print poster tips from a company that offers the best printing services.

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